Oris Is The Official Timepiece of The World's Worst Car Show

• ICYMI in last week’s article, the Geneva Watch Days event took place last weekend and wrapped up on Monday, September 2. Over fifty brands participated in the event, showcasing more than 100 models to a public audience. Our full recap is coming soon – stay tuned! (Geneva Watch Days)

• The latest Grand Seiko just dropped: the Evolution 9 Spring Drive 5 Days. Powered by an automatic 9RA2 Spring Drive movement and inspired by the Atera River Valley in Japan, this captivating timepiece is encased in “high-intensity titanium” with a Zaratsu-polished finish. The watch currently retails for $10,500. (Grand Seiko)

• Monterey Car Week is effectively synonymous with the word ‘flex,’ but one event proudly contradicts the purpose of one of California’s most exclusive automotive events: the 2024 California Concours d’Lemons. At this event, Oris posted up with an Airstream trailer filled with watches and sold them to attendees of one of the nation’s most…extreme car shows. To quote Alan Galbraith, Head Gasket of the Concours d’Lemons – “We are thrilled to have Oris as the official timepiece of the 2024 California Concours d’Lemons! Oris watches are well built, reliable, and luxurious, unlike the cars on display at the show.” Way to go, Oris! (Concours d’Lemons)

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